Business Analysis Toolkit

The main service of customhouses is to assist an importer or an exporter in obtaining clearance from port custom authorities for shipment of goods from one country to another. Some customhouses or agents limit their services to ensuring that no unnecessary charges are added to total assessments. However, some have more comprehensive services, like negotiating with shipping, air cargo planes, or trucking outfits for the transport of goods, and ensuring that the goods get to their destinations on time and in good condition. Getting these things done for the customer generates more business and thus, customhouse metrics are focused on providing quality services in these areas.

A customhouse lives by the number of quality clients it gets. It must have a way of improving services to encourage more clients, and this can be done by installing metrics that accurately measure the quality of services being offered. Since customers expect their goods to be delivered on time to their destinations at least cost to them, it will be good for a customhouse to be able keep track of delivery times and install a system where bottlenecks in the process of shipment can be eliminated. Customers want their goods at fixed dates and would often inquire about the whereabouts of the goods. It will be convenient for customhouses to be able to tell customers where they are at any give time. Metrics for tracing exact locations of goods for shipment then become a must.

The process, of course, can be as good as it can get but some glitches will occur when personnel are not up to their jobs. This is why staff performance is one area where a customhouse should be very particular about. It is after a job that requires knowledge on many things, like the custom laws of all countries catered, procedures, documentation, and others. It is of utmost importance to customhouses that its staff is able to keep to assigned schedules. It will not be good to its reputation to have consigned goods staying long at custom warehouses because processing of shipment or release documents is delayed.

There are customhouses, of course, that act as forwarders as well. The efficiency with which forwarding units deliver goods is another worthy of a good look since it is directly related to consummating the required service. For customhouses with forwarding units that negotiate cargo shipping for customers, a reliable network of shipping and forwarding concerns will do a lot of wonders to a customhouse’s business. The capacity of the network to deliver goods on time at competitive cost will go a long way in convincing exporters and importers to continue patronage.

Nothing beats performance as manifested by delivering goods on time and at least cost to customers. This customhouse metrics mission should be backed-up by subsidiary programs, such as metrics for staff and delivery network efficiency. And advertising should give additional boost to business generation and there must be a way to measure its effectiveness; otherwise, a customhouse might be spending so much or not much on it.

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