Business Analysis Toolkit

Of course, regular readers of this blog probably know that I couldn’t get through a post like this without making up a new term … so let’s talk about “microsharing.” This is the idea that people are sharing bits of knowledge in lots of ways that don’t show up on traditional marketing metrics. They post a link on Twitter, they bookmark something on del.icio.us, or they add something to Digg. Each is a social method of sharing information, but brands typically don’t track any of these effectively because few feel they have the means to do it. Unfortunately, there is no magic solution to help brands measure this today. T